Research asnd Planning Targerts

Well done so far - you need to revisit sdome posts and see where you can include more technical and theoretical language. There is not enough evidence of planning here! You should have lots of evidence of your planning by now!

Zombie Makeup Tutorial

After watching the zombie makeup tutorial, we found that using the PVA glue looked really effective and it is something that we can do. Amongst us we have the tools to use, such as face paint, makeup, water colour paints. We would have to improvise on some of the stuff that the girl uses as we don't have that. The oil in her hair is really effective as it gives a greasy look to the hair, completing the zombie look. The colours used to make the girls face like a zombie work really well, as they make the girl look dead. The typical colours doing this are blue, white and purple. The green and the red used, will enable us to make the zombie look as if they are infected and have a disease. Overall I think that this make up tutorial was really clear and effective and gave us a lot of new ideas on how they should look like.

Horror Questionnaire

1) What is your favourite genre film?

A. Comedy
B. Romance
C. Action
D. Horror

2) Do you enjoy watching horror films?

A. Yes
B. No

3) Do you watch them with friends or alone?

A. Friends
B. Alone
C. N/A

4) Where do you associate a horror film setting?

A. Abandoned house
B. Woods
C. In their own home
D. Hospital


5) Do you prefer the victim to be male or female?

A. Male
B. Female

6) How often do you watch horror films?

A. Once a month
B. 2-3 times a month
C. More than 3
D. Other
E. Never

7) What lighting do you associate horror films to have?

A. Dark Lighting
B. Light


8) What props do you expect to see in a horror film?

A. Knife
B. Noose
C. Gun
D. Rags with blood

9) If they victim was female what would you rather they do:

A. Run from the killer
B. Hide from the killer
C. Fight the killer
D. Let them kill you

What do you expect to see in a horror film?
A- Ghosts
B- Zombies
C-Murderers
D- Paronormal Activity

What do you prefer to see?
A- blood
B- violence
C-Shooting
D-Murder
E- Death

Own Film Treatment - Necrosis

The year is 2087. A man is walking down the middle of a road dragging a baseball bat along the floor. As he looks up he sees mysterious figures walking towards him. Out of the mist we see some zombies walking towards him. He raises his baseball bat,preparing himself, meeting their challenge. This is what he has been preparing for. After massacring all of them he disappears into the mist, his home, where he belongs

Possible Location Research

Wisley airfield is an old, abandoned airstrip just off of the A3. We have chosen it as a possible location primarily because of the overgrown and empty feeling around it, since it was abandoned, there has been no real upkeep of the site, therefore weeds grow through the tarmac and much of the old pavement is cracked and ruined. It has a very good post apocalyptic look due to it's state of abandonment and emptiness, however we don't intend to have many action scenes in this area because it is somewhat unrealistic to have more than one group or person, also the lack of any real hiding places restricts any element of surprise or suspense as any enemy would be easily seen. We may just use location for a couple of scenes to portray the emptiness and barren world our characters now reside in.

Film Institutions - 20th Century Fox

Twentieth Century Fox Film Corporation, is one of the six major American film studios. Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio used to be a subsidiary of News Corporation, but now it is currently a subsidiary of 21st Century Fox. It's the world's second largest major film studio, after Warner Bros. The company as we know today, was formed on May 31, 1935, as the result of the merger between Fox Film Corporation, founded by William Fox in 1915, and Twentieth Century Pictures, founded in 1933 by Darryl F. Zanuck and Joseph M. Schenck. Some of 20th Century Fox's major films include; The first two "Star Wars" trilogies and the hugely popular television series "Family Guy"

Film Institutions - Walt Disney

The Walt Disney Company, is an American diversified multinational mass media corporation headquartered at the Walt Disney Studios in Burbank, California. It is the world's second largest broadcasting and cable company in terms of revenue. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names The Walt Disney Studio, then Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is best known for the products of its film studio, the Walt Disney Studios, which is today one of the largest and best-known studios in Hollywood. Disney also owns and licenses 14 theme parks around the world. It also has a successful music division. Mickey Mouse, is a primary symbol of The Walt Disney Company.

Film Institutions - Paramount

Paramount Pictures Corporation  is a film studio, television production company and motion picture distributor, consistently ranked as one of the "Big Six" film studios of Hollywood. It is a subsidiary of U.S. media conglomerate Viacom. Paramount is a member of the Motion Picture Association of America. It has distributed several successful film series, such as "Paranormal Activity" and "Titanic". It's the world's fourth oldest major film studio, the third being Universal Studios, the two oldest being the French studios Gaumont Film Company and Pathé. In 2014, Paramount Pictures was the first major Hollywood studio to distribute all its films in digital-form only

Film Institutions - Warner Bros

Warner Bros. Entertainment Inc. is an American producer of film, television, and music entertainment. It is a subsidiary of Time Warner, with its headquarters in Burbank, California and New York. Warner Bros. has several subsidiary companies, including Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Interactive Entertainment, Warner Bros Television, Warner Bros. Animation, Warner Home Video, New Line Cinema, Castle Rock Entertainment, TheWB.com, and DC Entertainment. Warner owns half of The CW Television Network. It is the world's largest film and television studio and is a member of the Motion Picture Association of America. Founded on the 4th April, 1923, however its first film was on March 10th, 1918 with "My Four Years In Germany". Since then it has grown to be the largest film and television studio and its recent films include "The Hobbit" trilogy and "Gravity".

Certificate Research

We decided that our film would have a certificate of 15, we chose this as for similar films that i have looked up, the audience are in the age range of 15-18, therefore it seems to make sense that our film is a 15, in terms of the content of our film, it contains mild violence and swearing, giving us another reason to put our film in the 15 certificate

Genre Mind Maps

 The main genres I have explained here:

Action:

Usually involves high energy, stunts and energy with the possibility of rescues, battles, fights, escapes. Also involves non-stop, spectacular rhythm and pacing.

• Fighting scenes
• Fast paced.
• Explosions.
• Chase scenes.
• Battles.
• Murders.

Comedy:

Comedy puns are light hearted, pipes consistently and deliberately designed to amuse and provoke laughter by exaggerating the situation, the language, action, relationships and characters comedies usually come in two general formats: Comedian-ied and Situation comedy.

• Humorous.
• Over exaggerating.
• Funny.
• Stupid.

Crime:

Developed around one sinister action of Criminals, particularly bank robbers, underworld figures, stealing and murdering their way through life usually include aspects of killing, guns and chases.

Include aspects of killing, guns and chases.

• Bad guys.
• Detectives.
• Police.
• Secret Hideouts.
• Gangs.
• Deaths.

Thriller:

Thrillers are often hybrids with other genres - there are action thrillers, crime thrillers etc. These are types of films known to promote intense excitement, suspense, a high level of anticipation and nerve racking tension. Another closing related genre is the horror genre, also designed to create tension and suspense, taking the viewer through agony and fear.

• Suspense.
• Murder.
• Police.
• Guns.
• Government/secret services.

Horror Codes and Conventions

Horror films are usual associated with isolated locations. This could be an abandoned cabin in the woods, deserted houses, haunted houses, graveyards or basements. They are associated with these locations because they are all things that add to the scary atmopshere of the film. For example, if a horror film was set in a normal house on a busy street it would not seem as scary because it would seem to the audience that if anything did happen there would be people around to help. However, if it was set in a deserted house then the audience would feel more on edge because they know that if something was the happen they would not be able to seek help from anybody because there is no one around. This adds to the scary atmosphere of the films.

·Primary target audience- male, 16-24

·15 or 18 certification (promises of pleasure)-debates on passive consumption

·Extensive use of Narrative enigmas

·Slow pace of Editing, builds tension. Long takes

Codes and Conventions:

·Three act narrative structure

·Predictable narrative content (follows format)

·Clear binary oppositions e.g. good vs. evil

·Use of low key lighting, Use of CGI, FX

·Dominant representation of gender: Male villain, The Female victim

·Extensive use of close up, Point of view shots, Low angle shots

·Young/ teenage characters

·Use of hand-held camera: audience identification/realism.

Associations with a horror film:

• Isolated house
• Dark Lighting
• Murder
• Gore
• Scary music
• Villains and Victims

Target Audience:

• Ages from 15-25
• Male audience if there are a lot of gory/ violent scenes
• Exciting and thrilling with dramatic scenes
• Pleasure of being scared
• Women often play victim which attracts the men

Shot Types

• Shot reverse shot - Shot reverse shot is a film technique where one character is shown looking at another character, and then the other character is shown looking back at the first character. Since the characters are shown facing in opposite directions, the viewer assumes that they are looking at each other.
• Panning - The rotation in a horizontal plane of a still camera or video camera.
• Over the shoulder - A shot of someone or something taken from the perspective or camera angle from the shoulder of another person.
• 180 degree rule - An imaginary line called the axis connects the characters and by keeping the camera on one side of this axis for every shot in the scene
• Match on action -  The editor cuts from one shot to another view that matches the first shot's action.
• Two shot - A shot in which the frame encompasses a view of two people
• Zoom - Allows a camera operator to change their focal length within a shot or quickly between setups for shots
• Medium shot - A medium shot is a camera angle shot from a medium distance.
• Close up -  a type of shot, which tightly frames a person or an object.
• Shot reverse shot - a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character. Since the characters are shown facing in opposite directions, the viewer assumes that they are looking at each other.
• Extreme wide shot - The view is so far from the subject that he isn't even visible. Often used as an establishing shot.
• Very wide shot - The subject is visible (barely), but the emphasis is still on placing him in his environment.
• Wide shot/Long shot - The subject takes up the full frame, or at least as much as comfortably possible.
• Extreme close up - The ECU gets right in and shows extreme detail.
• Cut-in - Shows some (other) part of the subject in detail.
• Cutaway - A shot of something other than the subject.
• Point of view - Shows a view from the subject's perspective.
• Weather shot - The subject is the weather. Can be used for other purposes, e.g. background for graphics.

Skyfall Magazine Cover Analysis

The image on this magazine features James Bond, played by Daniel Craig. He is in the typically iconic James Bond black suit. Due to James Bond is so well known in the film world, putting him on the cover of the magazine rather than another character will help to attract the audiences attention. The black suit that the character is wearing also helps to make him stick out from the background, the contrast of the suit from the white/grey colour background makes the character really stick out, making the audiences attention be attracted to the image. In the "foreground" of the image we can see what looks to be bullet holes in an imaginary glass covering of the magazine. The bullet holes are located on the left shoulder and the right elbow of the character. It is obvious that the design of the magazine cover has been done to insure that the face of the character is not covered by the bullet holes. This gives the cover more sustenance and makes the image more appealing to the audience, as well as signifying the genre of the film being action, which is also shown by the gun he is holding

Man of Steel Magazine Cover Analysis

Straight away we are drawn to the chaos of the city behind Superman and of course the caped hero himself. The contrast of colour makes Superman stand out from his background as we go from light brown, grey smoke and fire to the dark red and blue of Superman's suit. Superman is shown to be important by being infront of the Empire name, this shows that he is going to be an important feature of the film, but that was already guessable. But from the carnage behind him this shows that he is going to be in a great struggle, but suggests that he will emerge victorious.

The Hobbit Magazine Cover Analysis

In the Empires issue of The Hobbit, the cover features 3 Elves, one of which we all know to be Legolas from the Lord of the Rings. From what we have seen in The Hobbit: An Unexpected Journey we know what the Elves have not been very willing in assisting the protagonist and his companions in their journey. But from this cover we get the idea that the elves are going to have more of a n influence within the story. We know from the Lord of the Rings and from The Hobbit that the Elves do not wish to fight and only do when they feel it is greatly needed.But as we can see Legolas has his bow drawn and ready to fire, this hints to the audience that the danger for our protagonist is going to greatly increase. The audience are forced into thinking about the role that the Elves are going to play as they are the predominant race on the cover. This is pushing you to think towards what we know of the Elves and now how we think they are going to act within this new film. Around the Elves there is smoke and rubble, this is telling the audience that maybe the protagonists don't fully understand what it is that they are going to face at the climax of the film, the smoke shows the idea of shrouded and hidden. Another idea, fusing the idea of the smoke and the pyromaniacs of the Elves, would be that the Elves are going to try and lead Bildo Baggins away from their goal, they are going to try and hide some form of truth from the group of Dwarfs.

127 Hours Trailer Analysis - Adventure/Drama

After analysing the poster for the film '127 Hours' I decided to analyse the trailer of the same film, as I was so impressed by the advertising skill displayed in the poster. The first half of the trailer is dominated by the pumping music and for the most part it is led by this beat guiding the timing of every shot. It is a fast-paced, exciting start to the trailer and immediately grabs the audience's attention. It is also very easy to watch and almost satisfying as the shots appear perfectly timed to the beats of the music. In particular I like the split screens that appear as the music plays, as they make the start of the trailer more fun, as well as showcasing the inventive and technical prowess of the film. Making the start of the trailer more fast and upbeat makes the ending of the trailer more dramatic and horrifying when it comes. This is exactly the sort of effect that the director wants; he wants the audience to experience the same shock that the protagonist feels when falling into the canyon. In doing this, the director is making the audience connect more with the character and feel almost as if they are in his shoes, which makes them want to see what happens to him in the end, making them want to see the film. It seems to be a pattern in a number of trailers that the film makers try to establish relationships with the audience so that they connect with the film and therefore want to finish it. Another effect that this shock has is that the audience thinks that the film is unpredictable and will surprise them at every turn. This attracts a very wide audience who want to be surprised in films and want to see more than just the usual predictable films that come out of Hollywood.

The Avengers Poster Analysis

The poster for 'Marvel's Avengers Assemble' demonstrates admirable skill in overcoming the difficulties of displaying a large lead cast effectively. It obviously had to include all of the Avengers in it, as that is the main feature of the film, however to fit all of the characters into one poster as well as hinting about the storyline is difficult. When faces with this scenario, most films opt for the classic approach of putting one characters' head on top of another in a sort of human pyramid,. However these often leave no room to hint at the plot and just end up being a bundle of heads without much else. Contrariwise, this poster displays a large cast and still manages to include a lot going on in the background. The arrangement of the characters is also different from the usual approach as they are spread out more and size is played around with. Behind all of this is New York City, distinguishable through the iconic Empire State Building. There are some sort of spaceships in the background and some of the buildings are blowing up. This allows the poster to hint at elements of the storyline - establishing that the film is about a fight that takes place in New York. The background stops the poster becoming just about characters and points to an even bigger storyline. It keeps the poster alive and full of action, which is exactly what the target audience wants to see.

127 Hours Poster Analysis

This poster doesn't actually reveal much or any of the storyline or what the film is about. A person looking at the poster would, at first be clueless as to what the film is about. In this way I think that the poster more serves as a way of pointing the viewer to the trailer or to find out more, as the poster certainly makes the viewer want to find out what it is about. It makes them want to know this because of the headline at the top that says 'A Triumphant True Story' which naturally would make anyone curious as to what story it is telling. The film is made much more exciting when the audience knows that it's a true story, as it makes everything seem more dramatic that it actually happened. However the viewer of the poster isn't watching the film, so they have to be blown away that something actually happened from what they can see on the poster. This is surely done by the picture of the man balancing between two rocks which are dramatically separated at the bottom. The audience will be amazed by the incredible feat that the man is trying to accomplish and their amazement is heightened by the fact that it is a true story. Of course the poster is exaggerating reality, and the chasm doesn't look that dramatic in the film or real life,  but the reality is that the chasm wouldn't look nearly as impressive if the viewer were to see the actual one. Posters depend heavily upon one picture to sell the entire film, so the exaggeration is vital. It also adds to what the director wants the feel of the film to be; he could have decided to evoke the feel as a claustrophobic bottle drama which could have worked and appealed to a large audience, but instead he choses this exaggeration in order to present it as a 'Triumphant' human achievement. It is quite hard to sell a man cutting his arm off in this way, so it leaves out that part and instead focusses on an almost 'feel-good' type of film, which seems odd, but feel-good films tend to sell a lot better than bottle dramas.

Pacific Rim Poster Analysis

The poster shows one of the large machines that are featured in the film, we can see 2 people standing on it's shoulder, signifying the size of the war machine. The background shows dark clouds, giving the impression that the film is dramatic, however the bright light contradicts this, showing some sort of hope. The fact that almost the whole poster is covered by this huge machine shows us the extent of how important it will be in the film, also showing the threat it presents.

Man of Steel Poster Analysis

This poster shows superman, which we know is him due to the colour scheme of his attire and more importantly the fact he is flying. As well as this we see his logo, which all though a distorted image confirms its him. As superman is such a well know character it is hard to to mistake the character for someone else.Anyone familiar with the this character will know its an action film, even if they don't the poster makes the genre very clear due to the blurred background showing he's moving quickly (most likely flying). presenting a thrilling action film. He also appears to be clenching his fist, which could be inferred that he is ready for a confrontation, meaning it is definatley and action film.

Skyfall Poster Analysis

The main selling point of the film which is utilized in the poster is James Bond franshise. The main character James Bond played by Daniel Craig, is the centre of attention in the centre of the poster. Another icon feature of the franshise is the Aston Martin, which is also pictured in the poster. The last iconic feature in the poster is Big Ben in the background. The poster utilises the icon features of the franchise to help attract an audience that are fans of the franshise or like the idea of a action spy hero, which he is identified by the clothes he is wearing, the typical spy uniform. The colour of the poster help the audience identify that the film is set in the past. The poster is in a monochrome black and white, which is not just eye catching, but is also a time period indicator. The colour of the poster also helps to make it stand out from the crowd, adding to the films sell-ability. The genre is subtly conveyed using the franchise and the addition of the gun that he is holding. The James Bond line of films is notorious for its action genre, the the addition of the gun in the poster helps people that have not seen the films before Skyfall. This poster helps to make the film appeal to those that are a fan of the franchise, and those that are not.

Pacific Rim Trailer Analysis - Action/Adventure

The plot of the film from what we can see in the trailer is some kind of alien life from has invaded the earth from the pacific ocean and humanity has to fight these aliens, so they build giant fighting robots called jaeger's with two pilots to control them in order to save the world from the danger that is the alien invasion. The plot of Pacific Rim conforms perfectly, like most other films to Todorov's narrative theory, there is a disruption of the equilibrium and the character of the film have to try and restore it by defeating the giant aliens. The film is conforms to Propp's narrative theory, the characters controlling the jager's are the hero's, the aliens are the villains and the there are numerous helpers and dispatchers along the way. It is quite uncommon for this much of a story to be given away in the trailer for a film, but since the story is not the main feature of a film like this, it is not as important. The setting in the trailer hops around all different places making it hard for the audience to establish a specific setting for the film. Most of the trailer is set inside Jager workshops and in cities destroyed by the aliens. This change of settings thoughout the trailer helps to make the trailer engaging and also enables the studio to show off their amazing CGI work on the Jager's and the urban areas. The Pacific Rim trailer features a heavy distorted soundtrack with what sound like a fog horn placed over the top of the music, especially in the beginning of the trailer, with a voice over from one of the character though out the film. The voice over provides a narrative to the audience explaining how and when the crisis started to unfold while the music help to give the trailer a sense of scale. The music also helps the audience engage with the trailer making them want to watch the trailer all the way though and hopefully, make them want to watch the entire film.

The Hunger Games Trailer Analysis -

At the beginning of the trailer, we are introduced to the main characters. the trailer has a narrative that is linear, meaning that the trailer is portrayed in the same order as the film, with equilibrium at the start, then the even to disrupt that equilibrium, we are then introduced to the princess/victim, the hero then saves saves the victim but in the process, puts their own life in danger. This links in with Todorov's narrative theory, but as it is a trailer, we do not see the final stage where equilibrium is restored. We are also introduced to the helper, who is the partner to the protagonist, of which their fate is unclear from the trailer. this links in with . The trailer uses camera angles to portray the more important characters in the film by using low angle shots, and uses high angle shots to shot the princess, as it makes them look more vulnerable.

Clash of the Titans Trailer Analysis - Fantasy-Adventure

The trailer is dedicated to establishing the lead character of Perseus. This is predominantly done in the following ways - a series of recurrent title cards, as well as lines of dialogue from other characters and Perseus himself that show who he is and what he is capable of. They introduce his heritage as that of a God, but his 'heart of a man' - therefore still ensuring his character is relatable to the audience. These words are presented in a very slick, modern, and therefore anachronistic font - well at least inconsistent with the rest of the trailer. This gives the film a bit more of a gritty edge by combining modern aesthetics with the setting of Ancient Greece. The use of dialogue is much better as their position in the trailer amounts to some rather badass moments, for instance when the music is cut short for one of the characters to say "But you are not just a man", immediately before all hell breaks loose and the trailer goes into full on action montage mode. The montage builds to a climatic finish with a shot of Liam Neeson and his infamous line "Release the Kraken!" and we cut to an extended sequence of Perseus atop Pegasus facing against the 'Kraken'. This type of 'epilogue', for lack of the correct terminology, when a small scene follows the main end montage of shots, tends to be observed in trailers for comedy movies where there is a final punchline before the very end of the trailer. The use of the epic, hard hitting drums, builds up the the suspense and anticipation for the Kraken's huge roar, which brings us to end of the trailer.

Jack Ryan: Shadow Recruit Trailer Analysis - Action

The first shot of the trailer shows a long shot of the protagonist, the music is quiet as they want us to focus on the dialogue, "I have a situation". This dialogue shows that something has or is about to happen, which we see shortly after in the fast paced action of a fight scene, after this there is a sudden point where non-diegetic music starts, showing the audience the typical action film 'badassery', the music is often interrupted by dialogue showing the main scenes throughout the film with the music resuming between cuts. The trailer contains a lot of dialogue, this could suggest that the film is confusing and the dialogue gives the audience parts of it to help them understand the main parts. Towards the end of the trailer the music starts to build up and play over the dialogue, all building up to a dramatic ending where it suddenly stops. The fast paced cuts in the trailer reflect common conventions in action films, along with a lot of explosions and gun fights. Another thing that we commonly see in the action genre is that the villain is often foreign who hires henchmen who are tougher than him

Drag Me To Hell Trailer Analysis - Horror

The beginning of the trailer shows someone leading a normal life with a normal job, however about half way through the trailer the music suddenly stops as we are shown when she starts to get 'cursed'. It is then silent as she is leaving, however when she is in her car we hear a loud scream, followed by the start of dramatic music, creating a large amount of suspense as the main scenes are shown in sequence. The fast paced music and cuts shows the nature of the film being jumpy and paniced. The dialogue featured in the trailer is typical for horror films, for example "it's coming for me", another common convention of horror films featured in the trailer is the dark settings, these help to create the spooky atmosphere of horror films. There is not as much dialogue in this trailer as other horror trailers however the use of dramatic music suggests that to understand the film and to be drawn in to watching it, dialogue is not necessary.