·Primary target audience- male, 16-24
·15 or 18 certification (promises of pleasure)-debates on passive consumption
·Extensive use of Narrative enigmas
·Slow pace of Editing, builds tension. Long takes
Codes and Conventions:
·Three act narrative structure
·Predictable narrative content (follows format)
·Clear binary oppositions e.g. good vs. evil
·Use of low key lighting, Use of CGI, FX
·Dominant representation of gender: Male villain, The Female victim
·Extensive use of close up, Point of view shots, Low angle shots
·Young/ teenage characters
·Use of hand-held camera: audience identification/realism.
Associations with a horror film:
- Isolated house
- Dark Lighting
- Murder
- Gore
- Scary music
- Villains and Victims
Target Audience:
- Ages from 15-25
- Male audience if there are a lot of gory/ violent scenes
- Exciting and thrilling with dramatic scenes
- Pleasure of being scared
- Women often play victim which attracts the men
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