The poster for 'Marvel's Avengers Assemble' demonstrates admirable skill in overcoming the difficulties of displaying a large lead cast effectively. It obviously had to include all of the Avengers in it, as that is the main feature of the film, however to fit all of the characters into one poster as well as hinting about the storyline is difficult. When faces with this scenario, most films opt for the classic approach of putting one characters' head on top of another in a sort of human pyramid,. However these often leave no room to hint at the plot and just end up being a bundle of heads without much else. Contrariwise, this poster displays a large cast and still manages to include a lot going on in the background. The arrangement of the characters is also different from the usual approach as they are spread out more and size is played around with. Behind all of this is New York City, distinguishable through the iconic Empire State Building. There are some sort of spaceships in the background and some of the buildings are blowing up. This allows the poster to hint at elements of the storyline - establishing that the film is about a fight that takes place in New York. The background stops the poster becoming just about characters and points to an even bigger storyline. It keeps the poster alive and full of action, which is exactly what the target audience wants to see.
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